![]() Even then, they’re very close to a 9900K. These new Talons we sent out, the new 3900X, are the first new AMD review units that I think we’ve sent out in 15 years. GamesBeat: How much has AMD taken back now? They saved Intel’s butt when they weren’t doing well. The hardcore gamer is a much more prioritized segment of the market. Nowadays they run overclocking workshops. Intel was not a fan of overclocking back then. But we were kicking butt at the overclocking competitions. They were marked “Sanyo Denki.” We had to modify our cases specifically to carry them. They had a warehouse full of them that they didn’t know what to do with. It was the first fully sealed, all-in-one liquid cooler. We got a call from an engineer one day and he said we could help him save this project. As far as we know, the earliest all-in-one liquid cooler was actually developed by Intel. Back in the old days, Intel was deathly afraid of overclocking. Reeves: You know, there’s a funny story about that. GamesBeat: Intel didn’t lose your allocation of chips anywhere? Then Intel fought back with their Core 2 Duo, which got their power requirements down. GamesBeat: Was there ever a time where you had much AMD stuff? Was that the Athlon era? ![]() I took it all out and it literally fit in my hand, all the plastic we used in the Talon. How much plastic do we use in the Talon, the system I developed myself? In general, if I can use metal, I’d much rather use metal. Someone did a deep dive on the backstory for it, and they showed this thing just completely, 100 percent, wrapped in prototyping plastic. Have you seen it? It looks just like a Dyson. Reeves: What’s funny is their new one - I refer to it as the Dyson air cleaner. GamesBeat: Voodoo completely vanished, but Alienware is still doing well for Dell, I guess. Reeves: Yep! And both of those were swallowed and eaten at this point. It wasn’t until 1997 or so that we had our first competitor, the first one that actually lived. People called us up and said, “I’m ashamed to admit, but mainly I use my PC to have fun.” That’s what this company was about. People were kind of ashamed, in the early ‘90s, to admit that they used their business PC to goof off and play games. We were just hacking trail with a machete. Nobody else thought it was a worthwhile market. But for the first five years, we ran unopposed. That was necessary for the flight sim crowd. ![]() GamesBeat: Did you make flight yokes and throttles, that sort of stuff? I’d been reading Computer Gaming World for years, and it was all game ads in there, but no one ever advertised a PC, which everyone was playing on. I refer to that as the one good idea I ever had. Back then there wasn’t a PC made for games. ![]() I was making PCs for people who played Microsoft Flight Simulator at the flight school I went to. I got out of college in 1992 and I started the business before I got out of college. Kelt Reeves: Back when I started, there was no gaming PC market. ![]()
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